About Us




Welcome to Royals, a professional dog grooming salon nestled in the heart of The Farmstead, Linmere – the vibrant new community in Houghton Regis, Bedfordshire, UK. As Linmere continues to flourish, The Farmstead will serve as its central hub.
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Conveniently located
We are easily accessible from Junction 11A of the M1 motorway and the A5 road. You'll find us in one of the three buildings adjacent to the new Lidl supermarket, right next to Roam Cafe. Enjoy the convenience of two free car parking areas and our fully wheelchair-accessible salon.
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Comprehensive Grooming Services
Royals is open 7-days a week, providing a full range of grooming services to ensure the optimal welfare of your beloved furry companions. From full dog grooms and gentle puppy introductions to nail clipping and specialised treatments, we cater to all your dog's needs.
Self-Service Dog Baths and Retail
Experience the convenience of our Self-Serve Dog Baths, where you can pamper your dog using our professional equipment and premium products. Our salon also features a curated selection of natural dog treats, stylish and high-quality grooming products.
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Professional and Caring
At Royals, your dog's safety and well-being are our top priorities. We are fully qualified, holding Level 3 Dog Grooming City & Guilds certifications, Canine First Aid trained, and fully insured through Pet Business Insurance.

Why Choose Royals?
Reliable, Caring & Trustworthy
Since 2019, we've had the privilege of serving the beloved pets and families of our community. We cherish the opportunity to care for and connect with your dogs, building lasting relationships based on trust and affection. At Royals Dog Grooming, we go beyond simply grooming; we treat every dog like royalty, as if they were our own. Your dog's welfare is, and always will be, our absolute priority.
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We understand that grooming can be a stressful experience for your furry friend, and we're dedicated to making it as stress-free as possible. Our mission as pet groomers is to ensure your dog has a positive and enjoyable experience, feeling calm, comfortable, and happy in our soothing environment.
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Before we begin any groom, we take the time to greet your pet with gentle affection, helping them feel relaxed and secure. We then gently guide them through each step of the grooming process. Throughout the groom, we continuously monitor your dog's stress levels, taking short breaks as needed to provide reassurance and comfort. If a dog becomes overly stressed, we will pause the groom and collaborate with you to create a personalised plan, gradually reintroducing the grooming experience in stages until they feel confident and at ease with their routine.
Quality Products & Service
At our salon, we prioritise your dog's comfort and well-being. We use only high-quality, clean, and approved equipment.
Our premium, plant-based vegan shampoos, by Peanut and Pickle, are chosen to leave your dog's coat feeling and smelling amazing. We offer a variety of shampoos to suit all coat types and are gentle enough for sensitive skin and puppies.
Please inform us of any specific allergies or skin conditions your dog may have, so we can select the perfect shampoo.
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We maintain the highest standards of hygiene and cleanliness, guaranteeing a safe and healthy environment for your beloved pet. Our salon is designed to provide a relaxed and calming atmosphere, ensuring an enjoyable grooming experience. For our more nervous canine friends, we also offer a private room for added comfort.
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Our staff are professionally trained, highly skilled, and compassionate animal lovers with extensive experience in dog care. We are dedicated to providing excellent customer service and are always happy to offer expert advice. Book your dog's pampering session today and let us treat your best friend to the exceptional care they deserve!
Knowledge & Advise
On your arrival of every grooming session we will have a little meet and greet to discuss with you what type of groom would most suit your dogs breed and coat.
You must inform us of any changes to your dogs health, behavioural issues, likes and dislikes and any concerns you may have regarding your dogs welfare, as this will help us to prevent any unnecessary stress to your pet during the session and ensure they have the most calm and positive experience as possible.
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When meeting with your dog we will also take on board what type of haircut you would like and we will give our professional advice and discuss the options that we are able to achieve whilst keeping in mind with what is manageable for you and your dog at home.
We will offer you advice on what tools and products to use and after care information to help maintain your dogs coat in between grooms.
Having regular grooming prevents coat and skin conditions. The more often your pooch visits us not only will it prevent health conditions, it will help set an example of what to expect in grooming and reassure them that grooming is a fun time, leaving them excited and happy whilst having had a positive experience at Royals with waggy tails all around.



At Royals we don't use Crates, we have Pens as they allow for more freedom of movement and reduce stress. The Pens in our back room will keep your dog in a safe and secure space whilst they are waiting to be picked up by you, the paw-rents.
We love to spend as much time as possible with them however when it does get busy, there may be times we have to keep them in the pen whilst we are waiting for you. We ask you to be ready for our call to collect your pup as soon as possible. Don't worry, we still give your dog the attention they deserve and regularly check in on them. They are never left in the room unattended.​
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Dogs from other households are kept separate from each other for the safety of your dog and our groomers.
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(Please remember, we are not a day care - although we'd love to be! - and have very limited space in our small salon. Please be ready to collect your dog within 15 minutes of our call.)
#TeamRoyals
Meet our fabulous team - the heart and pure joy of Royals that dedicate their hard work, professionalism, skills and care for your pooch. We treat your furry companion like they're our very own and there are paw-sitive vibes only.